We approached Dusty Affection as a full-scale brand-building project, taking ownership of every step from vision to launch. Branding & Creative Direction We established a strong brand foundation, including logo design, typography, color palette, and visual identity. The goal was to craft a consistent and versatile design system that feels both bold and timeless, reflecting the core values of the brand. Product Design The first Dusty Affection collection was designed to embody streetwear culture while standing out with unique details. We carefully considered materials, cuts, and finishing touches to create pieces that feel premium yet approachable, balancing style with wearability. Photography & Visual Storytelling A major focus of the project was on high-quality photography. We produced both lifestyle shoots and product-focused imagery to showcase the collection across multiple channels. Each shoot was designed to capture the raw and authentic vibe of the brand, ensuring that visuals could serve campaign purposes, e-commerce needs, and social content simultaneously. Content Creation & Social Media Strategy To establish a strong online presence, we developed a content strategy tailored to Dusty Affection’s audience. This included short-form video content (Reels, TikToks), editorial-style imagery, and storytelling-driven posts. The mix allowed us to highlight not only the products but also the culture, values, and lifestyle behind the brand. Web & Shop Design We created a modern online shop that functions as both a sales platform and a digital flagship store. The website was designed with a clean, user-friendly interface to provide a seamless shopping experience, while at the same time integrating the brand’s visual identity to immerse visitors in the Dusty Affection world.